Founder & SEO Strategist
Richard Roth is the founder of CiteRanger and an SEO strategist who helps content teams keep articles accurate, current and citable.
Richard has spent more than five years in SEO, first at an agency, then self-employed, and has worked on over 160 projects. His focus is content and technical SEO for e-commerce and SaaS brands, from the technical foundation to content that ranks.
In that work one problem kept coming back: keeping facts, statistics and sources in published articles current. Google and, increasingly, AI answer engines reward pages that are accurate today, not pages that were accurate at publication. Manually re-checking hundreds of articles does not scale.
CiteRanger is his answer to that problem: a tool that scans articles for outdated information and stale sources, so that content stays trustworthy. He builds the product and writes the guides on this site from that same practice.
2021
Came across SEO during an internship and started teaching himself the field.
2021 to 2024
Hands-on SEO and Shopify work for clients at Skillisch Marketing GmbH, later leading a small team.
Since 2024
Content and technical SEO for e-commerce and SaaS clients, plus a deep dive into GEO (Generative Engine Optimization).
Since 2026
Built CiteRanger out of his own workflow problem: keeping facts and sources in published content current at scale.
A practical content audit guide: build the inventory, collect the data, score every page, decide what to keep, update, merge or delete, and set a cadence. With template.
September 19, 2026 · 14 min read
E-E-A-T stands for Experience, Expertise, Authoritativeness and Trust. Learn what Google really evaluates, why trust matters most and how to show it on your pages.
September 19, 2026 · 18 min read
Learn to recognize the warning signs of content decay before your rankings collapse. Practical tips to identify and fix declining content.
May 28, 2026 · 11 min read
Are external links good for SEO? Yes, when they are good citations. What the evidence says about outbound links and rankings, what makes a citation high quality, whether outbound links affect AI citations, and how to keep them from rotting.
May 28, 2026 · 15 min read
Understand how ChatGPT, Perplexity, and Google AI Overview select sources for their responses. Learn what makes content citable by AI systems.
May 28, 2026 · 12 min read
Learn practical methods to identify outdated statistics, broken links, and stale information in your content. Manual techniques plus automation tips.
May 28, 2026 · 10 min read
Learn how to systematically update outdated content. Step-by-step guide to identifying, prioritizing, and refreshing old articles for better rankings.
May 26, 2026 · 13 min read
Learn how Google's QDF algorithm favors current content for time-sensitive searches. Understand when it's triggered and how to optimize for it.
May 26, 2026 · 9 min read
Content Freshness refers to how current your content is. Learn why it's crucial for SEO and AI visibility and how to keep your content up-to-date.
May 26, 2026 · 10 min read
Learn how outdated statistics, prices, and facts in your content can damage your search rankings and credibility, and how to fix it efficiently.
May 26, 2026 · 6 min read
